What is SEO?
SEO Strategies: White Hat vs Black Hat White SEO refers to the SEO practices that don’t go against SEO rules. It follows all of the laid down guidelines by the search engine to provide the audience with valuable content and ease their interactions on your site. While Black Hat SEO means an underhanded method or technique to trick or for search engines to rank your website on search engine result pages. Although black hat SEO can yield results, it’s only short-term. Also, any website that engages in black hat SEO practices is exposing itself to danger. If they’re caught, that site can be penalized or removed completely from search engine result pages. And when this happens, it deals a huge blow to the website and crumbles the business. To be on the safe side, It’s best to not engage in black hat SEO techniques. Search engines share similar goals with the SEO industry. The search …